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Marigold (Tagetes spp.) is a versatile plant renowned for its vibrant flowers and multifaceted applications across various industries. This review explores the value addition of marigold, emphasizing their economic and therapeutic potential. The phytochemical composition of marigold, rich in carotenoids, flavonoids, and essential oils, underpins its diverse applications in pharmaceuticals, cosmetics, and the food industry. Marigold extracts exhibit significant anti-inflammatory, antioxidant, and antimicrobial properties, making them valuable in medicinal and cosmetic formulations. In agriculture, marigold serves as a natural pest repellent and soil conditioner. Additionally, the use of marigold in food products as a natural colorant and flavor enhancer is gaining traction.